pre-roll ads for YouTube
pre-roll ads for YouTube

I did the writing, art direction and strategy for spec pre-roll YouTube ads that answer the 3 most pressing questions about the first electric car from Jaguar. See the content here.

pre-roll ad for YouTube
pre-roll ad for YouTube

“ALWAYS THE QUIET ONES” // Spec 5 and 10-second videos that show how the I-PACE, the first electric Jaguar, offers luxury you can’t get in any other car. I did the conceptual writing, art direction and strategy. See this script and others here.

pre-roll ad for YouTube
pre-roll ad for YouTube

“RANGE” // Spec 5 and 10-second videos that answer whether or not the I-PACE, the first electric Jaguar, can get you from Los Angeles to a Paso Robles vineyard on a single charge. I did the conceptual writing, art direction and strategy. See this script and others here.

pre-roll ad for YouTube
pre-roll ad for YouTube

“CHARGING TIME” // Spec 5 and 10-second videos that show how the I-PACE, the first electric Jaguar, can charge 80% of its battery during one dinner in Venice, CA. I did the conceptual writing, art direction and strategy. See this script and others here.

Jaguar F-TYPE SVR
Jaguar F-TYPE SVR

spec ad // full version here

Range Rover Velar
Range Rover Velar

spec ad // full version here

Los Angeles Metro
Los Angeles Metro

spec ad // full version here

Chipotle
Chipotle

spec ad // full version here

strategy / art direction / copywriting
strategy / art direction / copywriting

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see creative concepts here

digital banners
digital banners

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see strategy & creative concepts here

email
email

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see strategy & creative concepts here

website / art direction / copywriting
website / art direction / copywriting

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see strategy & creative concepts here

website / art direction / copywriting
website / art direction / copywriting

I conceptualized a villain profile builder, based on 4 questions that a site visitor answers. Once the 4 questions are answered, the site visitor can share their villainous alter ego and plan for world domination on social media. The most liked villain and plan wins 2 passes to the L.A. premiere of “Spectre.”

This was part of a Jaguar integrated campaign (social, digital, web, email) /// not produced /// see strategy & creative concepts here

art direction / 15-second video
art direction / 15-second video

Storyboard for a 15-second video of Mr. Hinx chasing James Bond through Rome in “Spectre.”

The video was planned for social media (Facebook, Twitter, Instagram) and for digital banners. Part of a Jaguar integrated campaign (social, digital, web, email) /// not produced /// see strategy & creative concepts here

Jaguar I-PACE
Jaguar I-PACE

spec ad for Jaguar’s first electric car // full version here

branded content for author site
branded content for author site

I’m a fiction writer. Sometimes I write fantasy, and my marketing messages reflect that. Full version of image here

branded content for my author site
branded content for my author site

I’m a fiction writer. Sometimes I write fantasy, and my marketing messages reflect that. Full version of image here

branded content for author site
branded content for author site

I’m a fiction writer. Sometimes I write fantasy, and my marketing messages reflect that. Full version of image here

branded content for my site
branded content for my site

During Halloween, my blog post, Donald Trump, Dracula, and other horror stories, recommended Gothic literature while comparing Victorian England during Dracula and the U.S. during the presidential Trump campaign.

social media & direct mail
social media & direct mail

I designed four postcards about my novel to send to book publishers of urban fantasy. Full version of this one here.

branded content for my creative writing sites
branded content for my creative writing sites

full version here

pre-roll ads for YouTube
pre-roll ad for YouTube
pre-roll ad for YouTube
pre-roll ad for YouTube
Jaguar F-TYPE SVR
Range Rover Velar
Los Angeles Metro
Chipotle
strategy / art direction / copywriting
digital banners
email
website / art direction / copywriting
website / art direction / copywriting
art direction / 15-second video
Jaguar I-PACE
branded content for author site
branded content for my author site
branded content for author site
branded content for my site
social media & direct mail
branded content for my creative writing sites
pre-roll ads for YouTube

I did the writing, art direction and strategy for spec pre-roll YouTube ads that answer the 3 most pressing questions about the first electric car from Jaguar. See the content here.

pre-roll ad for YouTube

“ALWAYS THE QUIET ONES” // Spec 5 and 10-second videos that show how the I-PACE, the first electric Jaguar, offers luxury you can’t get in any other car. I did the conceptual writing, art direction and strategy. See this script and others here.

pre-roll ad for YouTube

“RANGE” // Spec 5 and 10-second videos that answer whether or not the I-PACE, the first electric Jaguar, can get you from Los Angeles to a Paso Robles vineyard on a single charge. I did the conceptual writing, art direction and strategy. See this script and others here.

pre-roll ad for YouTube

“CHARGING TIME” // Spec 5 and 10-second videos that show how the I-PACE, the first electric Jaguar, can charge 80% of its battery during one dinner in Venice, CA. I did the conceptual writing, art direction and strategy. See this script and others here.

Jaguar F-TYPE SVR

spec ad // full version here

Range Rover Velar

spec ad // full version here

Los Angeles Metro

spec ad // full version here

Chipotle

spec ad // full version here

strategy / art direction / copywriting

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see creative concepts here

digital banners

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see strategy & creative concepts here

email

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see strategy & creative concepts here

website / art direction / copywriting

Jaguar integrated campaign (social, digital, web, email) for James Bond film, “Spectre” /// not produced /// see strategy & creative concepts here

website / art direction / copywriting

I conceptualized a villain profile builder, based on 4 questions that a site visitor answers. Once the 4 questions are answered, the site visitor can share their villainous alter ego and plan for world domination on social media. The most liked villain and plan wins 2 passes to the L.A. premiere of “Spectre.”

This was part of a Jaguar integrated campaign (social, digital, web, email) /// not produced /// see strategy & creative concepts here

art direction / 15-second video

Storyboard for a 15-second video of Mr. Hinx chasing James Bond through Rome in “Spectre.”

The video was planned for social media (Facebook, Twitter, Instagram) and for digital banners. Part of a Jaguar integrated campaign (social, digital, web, email) /// not produced /// see strategy & creative concepts here

Jaguar I-PACE

spec ad for Jaguar’s first electric car // full version here

branded content for author site

I’m a fiction writer. Sometimes I write fantasy, and my marketing messages reflect that. Full version of image here

branded content for my author site

I’m a fiction writer. Sometimes I write fantasy, and my marketing messages reflect that. Full version of image here

branded content for author site

I’m a fiction writer. Sometimes I write fantasy, and my marketing messages reflect that. Full version of image here

branded content for my site

During Halloween, my blog post, Donald Trump, Dracula, and other horror stories, recommended Gothic literature while comparing Victorian England during Dracula and the U.S. during the presidential Trump campaign.

social media & direct mail

I designed four postcards about my novel to send to book publishers of urban fantasy. Full version of this one here.

branded content for my creative writing sites

full version here

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